Last month, due to the Yeonpyeong Island bombing incident, the main source of revenue from tourists coming from sales of cosmetics stores in the Myeongdong distrct have decreased by 30%. On the contrary, sales from Nature Republic has increased by 4 times compared to the average volume of sales.
As the spokes-people for the Nature Republic brand and the center of the hot Hallyu wave, JYJ held their Seoul concert on November 27 and 28, spurring a massive influx of Japanese fans as well as tourists from other countries and initiating a cosmetics-buying frenzy.
Despite being under the extremely tense situation of the bombing attack, the reason for Korea's increase of tourism has every reason to be associated with JYJ's influence.
However, other cosmetic brands have also suffered a 20%-50% decrease of sales, even with the endorsements of Won Bin, Kim Hyun Joong, 2PM, Song Joong Ki, and SNSD. JYJ has without a doubt, the most influence across the southeast Asian countries with noticeable effects.
After Rain's endorsement, JYJ's invitation of being the faces of Nature Republic is positively expanding the industry's market share.
Translation credits: Supernike911@tohosomnia.net
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