The photographing for unique Asian casual jeans EVISU 2010 S/S (Spring/Summer) Ad has been in progress.
The photographing of this advertisement involves head photographer Hong Jang-hyun, head stylist Hong Yan in order to raise market concern of jeans brand Evisu.
Models of this advertisement includes the Asia star from last season ad, TVXQ U-Know Yunho who once again agreed to work as fashion model in Evisu advertising campaign. As last year 2009 campaign in which Evisu encourages people to love and protect the natural environment, this year the theme will continue under the name SOS campaign.
SOS stands for ‘Save Our Smile’ where people are suggested to protect the natural environment in order to make smile (happiness), while along with the campaign will be released a series of campaign T-shirts and variety of future marketing as well promotional events to contribute in environment protecting activities.
source: yunjiseon paper